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Author page: Bill Heid

HomeAuthor page: Bill Heid

One Size Does Not Fit All

It’s easy to forget that your customers are different from each other. After all, they do have one thing in common: they’re all buying your products or services. But here’s the thing: they’re all buying for different reasons. While your customers...

July 16, 2011 Bill Heid customer profiles, market segmentation, sales 0 Comments

The Eighth Commandment: Why You Can’t Steal Land From Ayn Rand

To hold one’s own life as one’s ultimate value, and one’s own happiness as one’s highest purpose are two aspects of the same achievement. —Ayn Rand, “The Objectivist Ethics” (1964) We are not our own… —John Calvin, The Institutes of the...

July 10, 2011 Bill Heid ayn rand, Bible, civil liberty 16 Comments

Reel in Customers With a Bait Piece

Want to significantly increase your sales and increase your customer response? If so, try using a bait piece in your marketing mix. Last week, I shared with you the importance of content marketing. Bait pieces are one way to extend the reach of...

July 9, 2011 Bill Heid bait piece, customers, Marketing 0 Comments

The Christian Roots of the Declaration of Independence

The right of revolution is metaphysical, not existential (and none may logically claim such a right who have not a metaphysics on which to found their case). —Clarence B. Carson, The Rebirth of Liberty (1976) The War for Independence The American...

July 3, 2011 Bill Heid American Revolution, Declaration of Independence 1 Comments

If You’re Not Content Marketing, You’re Not Marketing

Smart marketers understand that 20th century marketing is less effective with every passing year. TiVo enables TV watchers to skip the commercials. Newspaper circulation has shrunk. Even web users have learned to tune out the ads. That’s why, in...

July 2, 2011 Bill Heid business, communicating, Marketing 0 Comments

Gods, Goddesses And Keeping Relationships Straight

Once upon a time there was a matriarchal society that stretched from Ireland to India. It worshipped the Goddess, the female spirit or principle immanent in the Earth. This society fostered love, peace, and ecological conscientiousness. It...

June 26, 2011 Bill Heid gender, God, scripture 6 Comments

Make Them An Offer They Can’t Refuse

One of the keys to successful marketing is learning to craft strong and compelling offers. In terms of importance, it’s second only to the list you choose to send to. Your offer is the proposition you make to your potential customer in your...

June 25, 2011 Bill Heid business, Marketing, offers 1 Comments

The Meaning Of Fatherhood

Fatherhood has been gutted of honor and respect until the most common portrayal of an American father is the spineless, bumbling idiot of television’s situation comedies.

June 19, 2011 Bill Heid Christian, fathers, fathers day, trinity 0 Comments

Marketing With Postcards

Postcards are one of the best-kept secrets of successful marketers. Amid all the bells and whistles of electronic media and social marketing, it’s easy to overlook this humble workhorse. Postcards are a cost effective choice because, compared to...

June 18, 2011 Bill Heid business, Marketing, postcards 4 Comments

An Antidote For American’s Culture Of Death

Dust in the wind/All we are is dust in the wind. —Kansas (1977) When Life is God For Eastern pantheism, all is One. All life is shared life. All apparent diversity is the manifestation of an underlying cosmic unity. Because all things arise out...

June 12, 2011 Bill Heid Death, faith, God, life 8 Comments

Sample Your Way to Bigger and Better Profits

One of the most popular and effective marketing techniques at your disposal is sampling. If you have ever test driven a new car, tried a spray of perfume at the cosmetics counter, or tasted a bite-sized freebie of the latest Italian ice flavor...

June 11, 2011 Bill Heid Marketing, off-grid business, samples 0 Comments

The Sabbath And Freedom

Both the Jews and early Christians regarded the Sabbath as a type or symbol of the world to come. —William Trollpe, Analecta Theologica (1842) The Origin of the Sabbath Unlike the day, the month, and the year, the seven-day week has no basis in...

June 5, 2011 Bill Heid blessing, God, rest, Sabbath 9 Comments
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Echoes of the Dragon’s Drum

Bill’s book “Francis Drake: Echoes of the Dragon’s Drum” explores the life of Sir Francis Drake and tells how Drake – despite living in the 1500s – played a critical role in the founding of the United States. Drake was the first Englishman to circumnavigate the globe

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Bill Heid On Paula Sands Live
https://www.youtube.com/watch?v=hn-YXNxLFSA
The Lost Secrets Of Easter
https://www.youtube.com/watch?v=SYBU32HEkWk
Bill talks about G.A. Henty in the Churchill War Room
https://www.youtube.com/watch?v=mg_iMnkj-bI
More Photos
Bill Heid conducting a radio interview.
John Rhys-Davies & Brian Blessed
Former Disney Producer, Bob Garner.

John Rhys-Davies & Brian Blessed
Bill and historian Bill Potter at the top of The Wallace Monument in Scotland
Producers Nick Heid, John Fornof and Bill Heid at the Audie Awards

Producers Bill and Nick Heid with Golden Globe winner Joanne Froggatt
Bill At Mt. Washington Summit
Bill needing glacial ice packs on the knees before heading back down the mountain

Bill hiking with the grandkids in Glacier National Park
Bill Heid with Kirk Cameron

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