It’s easy to forget that your customers are different from each other. After all, they do have one thing in common: they’re all buying your products or services. But here’s the thing: they’re all buying for different reasons. While your customers...
To hold one’s own life as one’s ultimate value, and one’s own happiness as one’s highest purpose are two aspects of the same achievement. —Ayn Rand, “The Objectivist Ethics” (1964) We are not our own… —John Calvin, The Institutes of the...
Want to significantly increase your sales and increase your customer response? If so, try using a bait piece in your marketing mix. Last week, I shared with you the importance of content marketing. Bait pieces are one way to extend the reach of...
The right of revolution is metaphysical, not existential (and none may logically claim such a right who have not a metaphysics on which to found their case). —Clarence B. Carson, The Rebirth of Liberty (1976) The War for Independence The American...
Smart marketers understand that 20th century marketing is less effective with every passing year. TiVo enables TV watchers to skip the commercials. Newspaper circulation has shrunk. Even web users have learned to tune out the ads. That’s why, in...
Once upon a time there was a matriarchal society that stretched from Ireland to India. It worshipped the Goddess, the female spirit or principle immanent in the Earth. This society fostered love, peace, and ecological conscientiousness. It...
One of the keys to successful marketing is learning to craft strong and compelling offers. In terms of importance, it’s second only to the list you choose to send to. Your offer is the proposition you make to your potential customer in your...
Fatherhood has been gutted of honor and respect until the most common portrayal of an American father is the spineless, bumbling idiot of television’s situation comedies.
Postcards are one of the best-kept secrets of successful marketers. Amid all the bells and whistles of electronic media and social marketing, it’s easy to overlook this humble workhorse. Postcards are a cost effective choice because, compared to...
Dust in the wind/All we are is dust in the wind. —Kansas (1977) When Life is God For Eastern pantheism, all is One. All life is shared life. All apparent diversity is the manifestation of an underlying cosmic unity. Because all things arise out...
One of the most popular and effective marketing techniques at your disposal is sampling. If you have ever test driven a new car, tried a spray of perfume at the cosmetics counter, or tasted a bite-sized freebie of the latest Italian ice flavor...
Both the Jews and early Christians regarded the Sabbath as a type or symbol of the world to come. —William Trollpe, Analecta Theologica (1842) The Origin of the Sabbath Unlike the day, the month, and the year, the seven-day week has no basis in...
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