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Tag: business

HomeTag: business

Marketing With Video, Part 1

It’s no longer good enough to have a website for your business. Everybody’s got one. The question is, how engaging is your website? For your small business to reach its peak potential in this competitive digital market, your website must fully...

September 17, 2011 Bill Heid business, Marketing, video 0 Comments

How To Get Your Business in The News

In recent weeks we’ve shown you how editorial coverage can help promote your business for free. We’ve covered the steps to writing a quality press release, and we’ve given you tips for scoring more PR in your local area. Today we’d like to help...

August 6, 2011 Bill Heid business, contests, donations, giveaways 0 Comments

How to Get P.R. for Your Local-Service Business (Part 1)

Local businesses often find themselves operating with lean advertising budgets. This makes finding affordable, quality advertising a challenging task for even the most seasoned marketer. Adding to this challenge is the current climate and how...

July 23, 2011 Bill Heid advertising, business, Marketing, public relations 0 Comments

If You’re Not Content Marketing, You’re Not Marketing

Smart marketers understand that 20th century marketing is less effective with every passing year. TiVo enables TV watchers to skip the commercials. Newspaper circulation has shrunk. Even web users have learned to tune out the ads. That’s why, in...

July 2, 2011 Bill Heid business, communicating, Marketing 0 Comments

Make Them An Offer They Can’t Refuse

One of the keys to successful marketing is learning to craft strong and compelling offers. In terms of importance, it’s second only to the list you choose to send to. Your offer is the proposition you make to your potential customer in your...

June 25, 2011 Bill Heid business, Marketing, offers 1 Comments

Marketing With Postcards

Postcards are one of the best-kept secrets of successful marketers. Amid all the bells and whistles of electronic media and social marketing, it’s easy to overlook this humble workhorse. Postcards are a cost effective choice because, compared to...

June 18, 2011 Bill Heid business, Marketing, postcards 4 Comments

Something to Talk About: Testimonials

As a business owner, it’s natural to talk about your own product or service. In fact, people expect you to. But when other people with nothing to gain from your success say good things about your products, it’s even more powerful. Testimonials...

June 4, 2011 Bill Heid business, Marketing, testimonials 0 Comments

Avoid These 8 Customer Pet Peeves

You really can’t please all the people all the time … and you’ll go crazy if you try. But if you can avoid some of the most common customer relations mistakes, you’ll be 95% ahead of the competition. Here are eight common things that could be...

May 14, 2011 Bill Heid business, customer service, website 1 Comments

Business Owners’ Roundtable: Part 2

If you want to learn how to do something, go straight to the experts. If you want advice about running a small business, there’s nothing better than finding some successful business owners to talk with. Last week I shared some wisdom from our...

May 7, 2011 Bill Heid advice, business, expenses 0 Comments

Business Owners’ Roundtable, Part 1

Today, we’re going to pose questions to business owners who are making their businesses work in this tough economy. It’s my hope that you’ll find not only inspiration, but also actionable information, in their words of wisdom. First, let’s...

April 30, 2011 Bill Heid business, Marketing, start-up costs 0 Comments

Social Media 101

You’ve probably heard about the advantages of social media in terms of marketing your products or services, but perhaps you’re not sure where to begin. Social media doesn’t have to be scary or intimidating. With just a few basic lessons under...

April 2, 2011 Bill Heid business, Marketing, social media 0 Comments

What Business Structure is Best for You?

Let’s talk about business structure. A lot of people try to keep their business “under the radar” of the government. Most people who do so do it with the best of intentions at heart. However, some decisions, like not taking the time to get...

March 5, 2011 Bill Heid business, IRS, taxes 1 Comments
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