It’s no longer good enough to have a website for your business. Everybody’s got one. The question is, how engaging is your website? For your small business to reach its peak potential in this competitive digital market, your website must fully...
In recent weeks we’ve shown you how editorial coverage can help promote your business for free. We’ve covered the steps to writing a quality press release, and we’ve given you tips for scoring more PR in your local area. Today we’d like to help...
Local businesses often find themselves operating with lean advertising budgets. This makes finding affordable, quality advertising a challenging task for even the most seasoned marketer. Adding to this challenge is the current climate and how...
Smart marketers understand that 20th century marketing is less effective with every passing year. TiVo enables TV watchers to skip the commercials. Newspaper circulation has shrunk. Even web users have learned to tune out the ads. That’s why, in...
One of the keys to successful marketing is learning to craft strong and compelling offers. In terms of importance, it’s second only to the list you choose to send to. Your offer is the proposition you make to your potential customer in your...
Postcards are one of the best-kept secrets of successful marketers. Amid all the bells and whistles of electronic media and social marketing, it’s easy to overlook this humble workhorse. Postcards are a cost effective choice because, compared to...
As a business owner, it’s natural to talk about your own product or service. In fact, people expect you to. But when other people with nothing to gain from your success say good things about your products, it’s even more powerful. Testimonials...
You really can’t please all the people all the time … and you’ll go crazy if you try. But if you can avoid some of the most common customer relations mistakes, you’ll be 95% ahead of the competition. Here are eight common things that could be...
If you want to learn how to do something, go straight to the experts. If you want advice about running a small business, there’s nothing better than finding some successful business owners to talk with. Last week I shared some wisdom from our...
Today, we’re going to pose questions to business owners who are making their businesses work in this tough economy. It’s my hope that you’ll find not only inspiration, but also actionable information, in their words of wisdom. First, let’s...
You’ve probably heard about the advantages of social media in terms of marketing your products or services, but perhaps you’re not sure where to begin. Social media doesn’t have to be scary or intimidating. With just a few basic lessons under...
Let’s talk about business structure. A lot of people try to keep their business “under the radar” of the government. Most people who do so do it with the best of intentions at heart. However, some decisions, like not taking the time to get...
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