Testosterone and estrogen…pheromones, dopamine, norepinephrine, and serotonin…oxytocin and vasopressin…. —“Love, Biological basis,” Wikipedia (2013) Defining Love The Internet abounds with descriptions and definitions of love. Most center on...
“Give thanks and praise to the Lord and I will feel all right.” –Bob Marley 1977 “Our harvest being gotten in, our Governor sent foure men on fowling; so that we might after a more speciall manner rejoyce together, after...
Grim economic forecasts can trouble new small-business owners. But veteran entrepreneurs will tell you this is not the time to give up hope. Instead, it’s time to strategize so that your business will weather the recession. During a recession it...
Last time, we talked about marketing with video on the web and the different ways to use video. This time we’ll look at what it takes to craft a good video. The first few seconds of your web video are probably the most crucial of all. A recent...
It’s no longer good enough to have a website for your business. Everybody’s got one. The question is, how engaging is your website? For your small business to reach its peak potential in this competitive digital market, your website must fully...
Focus groups have been used to test concepts for everything from political campaigns to the latest Hollywood movie idea. But often, too much clout is given to the information gathered in these focus groups. The fact of the matter is that focus...
So, you have an idea for a new product that you’re sure will be a winner with consumers everywhere. Or maybe you have an idea for a fabulous service that isn’t currently being offered by anyone else. The temptation to jump right into business is...
Last week we helped you get started in writing your business plan. Today we’re going to cover what could be the most crucial part of that business plan – your marketing plan. Your marketing plan is not just important; it’s completely and utterly...
Whether you’re a large corporation, a local Mom and Pop storefront, or a home-based business operating from a desk in your spare bedroom, a business plan is a must. Flying by the seat of your pants, crossing your fingers, and hoping that your...
One of the biggest keys to business success is a strong marketing plan. But it’s not enough to simply implement your marketing strategy; if you want to repeat your successes and avoid wasting money and effort, you’ll need to track your marketing...
In recent weeks we’ve shown you how editorial coverage can help promote your business for free. We’ve covered the steps to writing a quality press release, and we’ve given you tips for scoring more PR in your local area. Today we’d like to help...
Writing your first few press releases can be a little tricky, especially if you’re new to the concept. One little mistake such as a weak headline or a simple typo can turn the reader off immediately. Well-written press releases, however, can...
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